Gear bits from Sea Otter

Posted: 26 April at 10:42 am

I know I’ve been lax with the updates but it’s because I’ve been, uhhh, busy with stuff around the shop and elsewhere. A little while back, I made mention of the ‘08 Norco Shore and the ‘08 Atomik and, for those who didn’t realize, the news came from the Sea Otter Classic. Full entry »

Evening rides are starting soon

Posted: 25 April at 7:08 pm

We’ve had a few people asking about the Wednesday evening group rides and I figured there should be something on the site to answer any questions. To keep it short and sweet, we’re holding off on the Wednesday rides until we can be sure to get a sizeable group of riders out of the woods before it gets dark. Full entry »

Group ride, 15 April 2007

Posted: 14 April at 6:45 am

Tomorrow’s group ride is going ahead as scheduled. Be there before 9:30 or be square! Full entry »

Sneak peak at the 2008 Norco Shore and Atomik

Posted: 14 April at 6:44 am

We haven’t even seen all of our 2007 stock yet, but photos of the prototype 2008 Norco Shore are starting to pop up around the Interweb. Pinkbike.com sent a team down to the ‘08 Sea Otter Classic and posted up a couple shots that show you what you might be able to expect from Norco next year. Full entry »

Group ride, 8 April 2007

Posted: 6 April at 7:48 pm

We’ll be having our regular group ride this Sunday morning for all of you who don’t have prior commitments for Easter. Remember to show up 15 or 20 minutes early so you aren’t left behind when everybody leaves at 9:30am. Full entry »

Ben Boyko interview at nsmb.com

Posted: 4 April at 8:31 am

A while back I noted that Ben Boyko was signed by Norco to represent the company on slopes and trails around the world. And after a stellar segment in Kranked 6: Progression, awareness in the industry about Boyko’s skills was bumped up a notch. Full entry »